91 Day AI Transformation Podcast

The Trust Hack That Sells Without Selling | 91 Day AI Transformation Podcast

Oct 10, 2025
Mariana Henninger, an Emmy Award-winning filmmaker and CEO of BrandMagnetic, dives into the art of building genuine connections in business. She reveals why emotional engagement trumps mere conversions and introduces the concept of brand trust videos as vital tools for establishing trust. Mariana shares her insights on storytelling, the importance of authenticity, and how to leverage AI to enhance creativity and efficiency in video production. Tune in for tips on attracting loyal customers and crafting messages that resonate deeply!
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INSIGHT

Video Replaces In-Person Connection

  • Video replaces in-person presence and emotionally engages audiences faster than text.
  • A single brand trust video can create that connection without constant live appearances.
ADVICE

Make One Evergreen Trust Video

  • Create one three-minute brand trust video and place it top-of-funnel across profiles and your about page.
  • Use it as evergreen real estate to pre-sell cold audiences before any pitch.
INSIGHT

The Instant Trust Window

  • Cold audiences immediately check you out after initial curiosity and want to know if you're worth their time.
  • The 'instant trust window' is the critical moment to convert curiosity into attention.
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