Mariana Henninger, an Emmy Award-winning filmmaker and CEO of BrandMagnetic, dives into the art of building genuine connections in business. She reveals why emotional engagement trumps mere conversions and introduces the concept of brand trust videos as vital tools for establishing trust. Mariana shares her insights on storytelling, the importance of authenticity, and how to leverage AI to enhance creativity and efficiency in video production. Tune in for tips on attracting loyal customers and crafting messages that resonate deeply!
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insights INSIGHT
Video Replaces In-Person Connection
Video replaces in-person presence and emotionally engages audiences faster than text.
A single brand trust video can create that connection without constant live appearances.
volunteer_activism ADVICE
Make One Evergreen Trust Video
Create one three-minute brand trust video and place it top-of-funnel across profiles and your about page.
Use it as evergreen real estate to pre-sell cold audiences before any pitch.
insights INSIGHT
The Instant Trust Window
Cold audiences immediately check you out after initial curiosity and want to know if you're worth their time.
The 'instant trust window' is the critical moment to convert curiosity into attention.
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Jonathan Mast talks with Mariana Henninger from BrandMagnetic about the power of genuine human connection in business and how to build trust with your audience long before you ever make an offer.
Topics covered:
• Why connection matters more than conversion in today’s market
• How to communicate as a human, not a salesperson
• The one simple technique that makes your audience want to buy before you sell
• How to attract loyal customers by leading with authenticity and empathy
Mariana shares insights from years of helping brands craft powerful, magnetic messaging that turns followers into fans and buyers into advocates.
If you want to stand out in a noisy digital world and create a brand people feel connected to, this episode will show you how.
Subscribe for more expert conversations on communication, branding, and the future of authentic marketing.
#MarianaHenninger #BrandMagnetic #AuthenticMarketing #BrandConnection #HumanConnection #Storytelling #JonathanMast ▶️ABOUT ME:
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