GTM Disrupted with Mike Smart
The Go-to-Market Transformation Framework
Aug 9, 2023
In this podcast, Sangram Vajre shares insights on go-to-market frameworks for scaling B2B companies. They discuss the urgent need for modernization, the importance of clarity and alignment, and the role of the C-Suite. Topics include go-to-market transformation, collaboration among executives, the power of community-led growth, and developing a go-to-market operating system.
41:07
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Quick takeaways
- The rise of community-led growth in the remote work era calls for a reevaluation of go-to-market strategies, focusing on alignment with buyer behaviors and the potential benefits of building a community.
- Recognizing and addressing go-to-market problems within organizations is crucial for efficient growth. Leaders need to view challenges such as churn and transitioning from product market fit to platform company as go-to-market problems rather than blaming specific departments.
Deep dives
The Importance of Rethinking Business Strategies for Efficient Growth
In this podcast episode, Sangram Vajray, CEO of GTM Partners, discusses the rise of community-led growth in the remote work era. He emphasizes the need to reevaluate go-to-market strategies, focusing on whether the current approach aligns with buyer behaviors and the potential benefits of building a community. Sangram highlights the importance of transforming GTM strategies to adapt to radical changes and mentions the four-question go-to-market framework discussed in his Wall Street best-selling book, Move.
