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The Accounting Podcast
Delivering Nuclear Value in Accounting
Apr 15, 2024
Accounting expert Joe Woodard discusses increasing service value for accountants. Topics include Cobb Value Curve, differentiation for pricing, offering high-value services like controllership and financial planning, and exploring historical perspectives on firefighting and value capture in accounting.
29:50
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Quick takeaways
- Differentiation through unique services enhances client value perception.
- Offering control worship and financial planning services increase firm's differentiation and value.
Deep dives
Value of Differentiation for Pricing
Differentiation is key to clients valuing services. The story of a unique wooden duck highlights this concept. By offering a product or service that stands out, similar to the artisan-made duck at the county fair, accountants can create higher relative value. Selling the same product as competitors leads to a lack of differentiation and a lower perceived value.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode