005: The Business of Food Blogging with Jason Leake from 100 Days of Real Food

For this episode of the Food Blogger Pro podcast, we're taking with Jason Leake from 100 Days of Real Food.

Jason Leake: The business of food blogging

For those outside the food blog world, blogging seems pretty simple - just make some food, take a few pictures, and put it up on the internet. For those of us inside the food blog world, the last sentence really just made you laugh. Well, Jason Leake is right there with you.

Jason went from supportive-but-not-interested husband to full-time behind the scenes blog manager in less than 2 years. He takes care of almost everything that goes on at 100 Days of Real Food that doesn't involve cooking, photographing or writing posts.

What that means is that Jason knows a LOT about what it takes to make a food blog run beyond the cooking & photographing part - and this is where most of us get stuck. This interview is definitely not one to miss.

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In this 64-minute episode, Jason reveals:

• How 100 Days of Real Food got started, and how Jason felt about being involved
• The techniques Lisa used to bring attention to her blog
• What it means for your blog to publish a hard-copy book
• How Jason handles doing "the books"
• The resources Jason uses for managing 100 Days of Real Food on a day-to-day basis

This interview gives a real-life look into what it takes to run a food blog behind the scenes. Jason has a lot of information to share that can help bloggers like you and me up our blogging game.

Resources:

• 100daysofrealfood.com
• problogschool.com
• Smart Passive Income Blog & Podcast
• Amazon Affiliate Program
• Xero Accounting Software
• Trello.com
• The E Myth
• Jing Videos
• Food Blog University Conference
• ShiftCon Conference
• foodbloggerpro.com/jason

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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