Pattern Breakers Guillermo Rauch: The Product Visionary Fueling Vercel and Millions of Developers
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Mar 17, 2025 
Guillermo Rauch, Founder and CEO of Vercel, began his coding journey in Argentina, fueled by a love for programming and open source. He shares insights on the evolution of web development, highlighting how Vercel and Next.js transformed user experiences. Rauch discusses the importance of storytelling for entrepreneurs to connect with audiences and innovate. He also dives into the potential of AI in reshaping software development, making it accessible for all, including those without coding skills.
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Early Coding Days
- Guillermo Rauch's early computer use involved hacking a PC and exploring software.
- This sparked his passion for programming, open source, and the web.
First Open Source Contributions
- Rauch's first open-source contributions were teaching others in forums.
- Later, he created a WordPress plugin that generated content using RSS feeds, gaining leads and purchase interest.
Outsider Perspective
- Rauch's outsider perspective from Argentina shaped his view of Silicon Valley's innovation culture.
- He observed an openness to building and a bolder vision for the future.
