S3 Ep02 AI and Marketing with Maryrose Lyons

In this episode of 'That's What I Call Marketing', we have a deep dive into AI's impact on the marketing landscape with respected digital marketer and AI expert, Maryrose, who has over 20 years of experience in the industry. Maryrose shares her journey with digital marketing from its beginning stages, discusses the role and benefits of AI, addresses concerns around data security and diversity in AI tool development, and offers valuable advice on how marketers can embrace AI responsibly. She also discusses her AI Institute and the value it brings through practical and ethical AI training.

01:44 Adapting to the Evolution of Digital Landscape

06:16 Benefits of AI for Marketers

08:16 Getting Started with AI in Marketing

11:18 The Future of AI in Marketing

20:44 Ethics and Diversity in AI

26:45 The AI Institute and Training https://www.instituteofaistudies.com/

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