Marketing School - Digital Marketing and Online Marketing Tips

How to Do an SEO Audit Using Google Search Console | Ep. #145

Dec 23, 2016

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In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and understand how they work. Learn more about how you can best utilize your audits from Google Search Console and make the changes that drive more traffic to your website faster and more efficiently.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Do an SEO Audit Using Google Search Console
00:32 – Make sure you have Google Analytics and Google Search Console installed
- 01:02 – Both are free to install
01:50 – Login to your console, then add and verify your website
02:04 – Go to search traffic and search analytics and sort by pages
02:28 – Tick box on clicks, impressions, position, and click-thru rates
02:56 – Change the ticked box from Pages to Queries
- 03:02 – It will show you all the queries that are driving you traffic to that page
- 03:12 – Look for the ones that have high click-thru rates and low position
- 03:27 – See what percentages are higher than normal
03:47 – Make sure keywords are in your page, title tags, and meta descriptions
04:06 – Look at what you have in the search appearance section
04:13 – Have your AMP (Accelerated Mobile Pages) set up to create a better experience for your visitors
05:05 – Have a sitemap for your website
05:25 – Check crawl and crawl errors to find out where Google finds errors
06:39 – A CDN (content delivery network) solution helps people and Google can access your website faster
07:09 – The search traffic section lets you see linkings to your site
07:23 – Explore tools like Ahrefs, SEM Rush and Moz if you plan to pursue SEO
07:37 – Look at your top linked content and check in with people linking to you
08:10 – Look at your traffic in the past 90 days
08:35 – Look for missing, duplicate, and short title tags
09:27 – That’s it for today’s episode!

3 Key Points:

Google Analytics and Google Search Consoles are essential tools for SEO audits and they’re free!
Keywords are of the utmost IMPORTANCE – remember to spread them in your content, metadata, and title tags.
Double check your crawl errors and fix them so people can access your website faster.