The Prof G Pod with Scott Galloway No Mercy / No Malice: Attentive
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Sep 17, 2022 Dive into the ever-evolving attention economy, where platforms like TikTok and Netflix play pivotal roles. Discover the implications of TikTok on privacy and democracy, and how other social media giants are responding to its rise. Explore the decline of user engagement on Instagram Reels and the success stories on YouTube. The conversation also highlights the corporate responsibility of tech companies, addressing issues of youth mental health and public trust in a digital age.
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The Attention Economy
- The most valuable commodity has shifted from oil to attention.
- Companies like Apple, Amazon, and TikTok compete for our attention.
Digitization and Attention
- Though commercial attention exploitation isn't new, digitization has intensified it.
- The most valuable companies are now primarily attention-seeking enterprises like Big Tech.
Players in the Attention Economy
- The attention economy includes diverse players, from tech giants to podcasts and newsletters.
- However, even large conferences are small compared to the massive user bases of major tech platforms.