No Mercy / No Malice: Attentive
The Prof G Pod with Scott Galloway
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The Shifting Landscape of Social Media Engagement
This chapter examines the waning user engagement of Instagram Reels in contrast to TikTok, supported by internal Meta documents. It also discusses a user backlash and evaluates YouTube's growing influence in the attention economy, showcasing a successful YouTuber’s journey as a case study.
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Transcript
