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Masters of Scale
Rapid Response: Will.i.am is using AI to re-make radio
Sep 3, 2024
Will.i.am, the iconic artist and entrepreneur, discusses his innovative approach to merging AI with media. He debunks myths around AI in music, drawing parallels to past legends like Prince. The conversation dives into his new app RAiDIO.fyi, reimagining traditional radio with interactive features. Will shares insights from his Harvard MBA, comparing developers to rappers. He emphasizes the importance of ethical considerations in AI and reveals how innovation often arises from reinterpreting existing ideas rather than creating anew.
29:40
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Quick takeaways
- Will.i.am emphasizes the transformative potential of AI in radio, making it an interactive platform rather than a passive listening experience.
- His insights from Harvard underline the importance of learning from failures in entrepreneurship, equipping future business leaders with resilience and strategies for success.
Deep dives
Innovating Radio with AI
The introduction of Radio.FYI signifies a transformative leap in the radio experience, blending AI technology with interactive media. Users can engage with an AI host that not only shares curated news stories but also allows for real-time conversations, creating a more engaging experience akin to a talk show. This approach redefines radio from a passive listening activity to an interactive platform, where users can pose questions and receive dynamic responses. Such innovation aims to enhance content delivery and increase engagement, offering a modern twist on traditional radio formats.
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