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Masters of Scale
Rapid Response: Will.i.am is using AI to re-make radio
Sep 3, 2024
Will.i.am, a renowned musician and tech innovator, discusses his latest venture, RAiDIO.fyi, which uses AI to transform radio. He draws parallels between AI's influence on music and past legends like Prince. With insights from his Harvard MBA, he emphasizes how developers are akin to rappers in their creativity. The conversation explores the future of intelligent media, AI co-hosts, and revolutionary collaborations with brands like Mercedes, making a case for AI's role in redefining listener engagement and ownership in music.
29:40
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Quick takeaways
- Will.i.am emphasizes the transformative potential of AI in radio, making it an interactive platform rather than a passive listening experience.
- His insights from Harvard underline the importance of learning from failures in entrepreneurship, equipping future business leaders with resilience and strategies for success.
Deep dives
Innovating Radio with AI
The introduction of Radio.FYI signifies a transformative leap in the radio experience, blending AI technology with interactive media. Users can engage with an AI host that not only shares curated news stories but also allows for real-time conversations, creating a more engaging experience akin to a talk show. This approach redefines radio from a passive listening activity to an interactive platform, where users can pose questions and receive dynamic responses. Such innovation aims to enhance content delivery and increase engagement, offering a modern twist on traditional radio formats.
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