Masters of Scale Rapid Response: Will.i.am is using AI to re-make radio
Sep 3, 2024
Will.i.am, a renowned musician and tech innovator, discusses his latest venture, RAiDIO.fyi, which uses AI to transform radio. He draws parallels between AI's influence on music and past legends like Prince. With insights from his Harvard MBA, he emphasizes how developers are akin to rappers in their creativity. The conversation explores the future of intelligent media, AI co-hosts, and revolutionary collaborations with brands like Mercedes, making a case for AI's role in redefining listener engagement and ownership in music.
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AI Co-host Idea
- Will.i.am's inspiration for Radio.FYI came from his own radio show where he wanted an AI co-host.
- He realized the limitations of human engagement and saw AI as a solution for continuous interaction.
Interactive Media
- Radio.FYI allows for a deeper engagement with information, unlike traditional radio.
- It enables interactive conversations with the "information itself," creating a new media experience.
Spin Pop Lesson
- Will.i.am values learning from others' failures, highlighting a case study on the Spin Pop.
- The inventor resold the same mechanism for various products, demonstrating innovation through reimagining.