Seth Erickson is one cool-ass dude.

First of all, he runs an agency that helps customers with Design, Branding, and Storytelling. He's really mastered the art of telling stories, including writing a book on the subject called How To Hack Humans. Catchy Title.

He is a marketing master who's got some epic hobbies: jiu-jitsu, scuba diving, and more!

Oh, and he's also a rave DJ who, back in the 2000's, got some serious air-time!

This was a great conversation with a great guy, good for those interested in branding, storytelling, book writing, scuba diving, music industry, and martial arts.

Give it a listen!

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Show Notes:

(04:30) - Getting into storytelling

(16:50) - Becoming an award-winning author

(32:00) - Why Seth doesn't sit down and plan his workday

(44:00) - Journey as a musician (epic DJ stuff)

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Links:

* Storifyagency.com

* https://www.linkedin.com/in/setherickson/

* Special link to Seth’s book: https://www.storifyagency.com/playhard

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https://www.stitcher.com/show/the-josh-boone-show/episode/12-seth-erickson-hacking-humans-storytelling-self-acceptance-88706281

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S30E3 - Tweaking messaging