Aggressively Human: Online Business in the Age of AI, Algorithms & Automations The Skeptic’s Guide to AI-Enhanced Copywriting with Prerna Malik
Let’s be honest, we started this podcast as AI skeptics — skeptical of AI to write and sound like us without falling into language homogeny, AI pitch slaps in the DMs, and using AI to replace our thinking.
But how are business owners using AI in creative ways that honor the voice of our businesses while being more effective?
Enter Prerna Malik and Content Bistro. Prerna caught our eye with the Skeptic Buyer Bot—a tool that actually helps creators pressure-test their sales pages and offers through an AI-powered lens. (Yes, Jessica used it. Yes, she has thoughts.)
We dig into how Prerna is using AI to amplify human work, not replace it. How her agency turns real voice-of-customer data into conversion gold. And why the best sales copy isn’t about cleverness—it’s about clarity, empathy, and making decisions easier for your buyer.
* What makes a good AI tool (hint: it’s not a clone of you)
* How Prerna uses the frameworks behind the Skeptic Buyer Bot to improve sales pages (because not every buyer is the same)
* Why real customer data is your best copy asset
* What makes a good voice-of-customer process (and what doesn’t)
* Why AI should make your thinking better—not do it for you
* When to not listen to best practices and trust your voice instead
* Why thoughtful critique is one of the most valuable services you can sell
“You need to remember, you are the superior brain. You need to look at the facts. You need to check everything. You just cannot ever take what. LLM chat, Claude or anyone else is giving you as the truth.” - Prerna
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