Stage vs. Page: Exploring the First Two Thought Leadership Archetypes (Resonant Thought Leader Archetypes - Part 1)

Trying to become a thought leader using someone else's expression style is like trying to sing with someone else's voice – it will always feel forced and drain your energy. Your natural mode of expression isn't just a preference; it's the foundation for sustainable impact.

I believe successful thought leadership comes from aligning with your authentic expression mode, not forcing yourself into someone else's template. When your approach to sharing expertise flows through your natural strengths, your impact grows while your energy remains sustainable.

In this continuation of our exploration of the Resonant Thought Leadership System, I dive deep into the first two thought leadership archetypes: the Resonant Orator and the Wisdom Writer. Through real examples and practical frameworks, I show how recognizing your natural expression pattern creates a foundation for sustainable success. Discover how to build your entire thought leadership approach around your innate strengths rather than fighting against your natural tendencies.

IMPACT POINTS FROM THIS EPISODE:

⚡ Expression Mode Alignment – Your natural way of communicating expertise (speaking, writing, etc.) should form the foundation of your entire thought leadership system, not just be one component of it.

⚡ Strengths-Based Content Development – When you create content in alignment with your archetype (verbal processing for Resonant Orators, written exploration for Wisdom Writers), your ideas develop more fully and your authentic voice emerges naturally.

⚡ Strategic System Integration – Each archetype requires different approaches to content, platform design, connection strategies, and business models that work together cohesively rather than fighting against your natural tendencies.

PEOPLE & RESOURCES MENTIONED:

• Simon Sinek
• Brittany Hodak
  • Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak
  • Speaking page on website
  • Meeting planner page with Mentimeter demonstration
• Luvvie Ajayi Jones
  • Luvvie's Newsletter - The LuvvLetter
  • Luvvie's Patreon
  • Luvvie's Blog - Awesomely Luvvie
• James Clear
  • 3-2-1 Newsletter
  • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
• Seth Godin - Blog
• Mike Pacchione
• Resonant Thought Leader Starter Kit

CONNECT WITH MACY:

• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW:

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UP NEXT:

Join me next week as we explore two more thought leadership archetypes: the Digital Learning Architect and the Experience Facilitator. If you've been wondering why certain approaches to sharing your expertise energize you while others leave you drained, these archetypes might hold the key to understanding your natural strengths. We'll dive into how these expression modes shape every aspect of your thought leadership system, from content creation to business model design.