Hey World Changing Ideas listeners, we’ve got a special episode for you today. It’s from the folks over at Inc. Magazine’s Planet Purpose podcast, which is hosted by Strawberry Frog CEO and Founder Scott Goodson, Dayo (DAY-oh) Founder and CEO Yolanda White and Strawberry Frog Head of Strategy Chip Walker.

On the show, they discuss how companies can focus on their purpose and transform their brands. They also break down the ways purpose-driven companies could be achieving better outcomes by activating purpose to the people who matter inside the organizations and out. 

In this episode, they interviewed Fast Company’s Social Media Producer Christina Royster and Fast Company’s Associate Editor Yasmin Gagne (YAHZ-minn GAAN-yeh) to get the Millennial point of view on how people can put purpose into their work. Christina and Yaz are also hosts of the Fast Company podcast, Hit the Ground Running, which you can check out every Tuesday on Spotify or wherever you get your podcasts.