#133: Increasing 30% year over year with no marketing? Will it still work?

Welcome to a new episode of Next Level Pros! Today, we have the pleasure of speaking with Josh Bucio and Carter Romero, the founders of Urban Oasis, a thriving landscaping and outdoor construction business based in Texas. In this episode, we dive deep into their entrepreneurial journey, the challenges they've faced, and their ambitious plans for the future.

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Highlights:

"Paid advertising should be your number one generator for business. Where most business owners get it wrong is they pump the brakes on this once they get too much business”

"Mentorship and understanding marketing are key for us."

"If we increase the price 10% we're not losing 10% right? Which is perfect, like and, and that's a key thing for anybody to understand, that's watching this or listening to this, is just how valuable an additional dollar is to the business owner versus the customer."

"Creating a strong company culture with clear values has been a big focus for us."

Timestamps:

00:00 Paid Advertising as a Business Generator

02:20 Urban Oasis - Background and Growth

05:00 Early Days - Hands-on Work and Expansion

09:21 Deciding to Go All-In on the Business

12:06 Current Team Size and Challenges

15:48 5-Year Vision and Growth Plans

21:11 Marketing Quadrants and Strategies

25:00 Importance of Paid Advertising

32:23 Pricing Strategy and Profit Margins

38:46 Scaling Considerations and Overhead

47:39 Integrating Sales and Marketing

57:19 Lessons Learned from Next Level Pros

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