Coffee & Compete #18 - Building a Competitive Intelligence Newsletter People Actually Want to Read | Nick Larson, Bananatag
Adam McQueen is joined by Nick Larson, Product Marketing Manager at Bananatag (soon to be Staffbase), and Brandon Bedford, Account Executive at Klue, to share their expertise on building a competitive intel newsletter that people actually want to read.
They take Adam through their best advice for getting your competitive newsletter off the ground, why knowing your audience is everything, what kind of newsletter content resonates most, and how to have a little fun along the way.
Timestamps:
00:04:09 | How competitive newsletters compare to other sales collateral
00:13:12 | The importance of a single source of truth
00:16:50 | The kind of content that works for Nick and Brandon
00:23:14 | The kind of content that doesn't work for Nick and Brandon
00:33:10 | Why personalization matters for competitive newsletters
00:41:00 | Nick's go-to comedic content for his competitive intel newsletter
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Get a Demo today and see Klue's CI platform in action
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.