Matt is the Sr. community programs manager at Mozilla: the non-profit behind Firefox that empowers people to shape a healthier digital world.
He has built from scratch several online communities for users and developers and in this conversation he shares with us the complete handbook to get started and grow a healthy community around a common mission. We talk about:
- Resources to define the strategy and ROI metrics for your community effort
- Load of practical tips around discovery, activation and re-engagement
- The importance of human interaction in an era of AI bots and over automation
- The biggest personal advice to professionals building communities around tech products
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