The Sweaty Startup 413: How to market your business effectively
Dec 11, 2024
Discover the art of effective marketing centered on personal connections and genuine engagement. Learn the importance of utilizing the 80/20 rule to focus on your most valuable customers. Uncover grassroots strategies to build trust through free, valuable content. The conversation highlights how emotional intelligence can enhance communication and the necessity of a value-first approach. By cultivating likability, you can create lasting customer loyalty and drive significant profits.
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Be Likeable
- Be likeable and earn trust to gain a huge advantage in business.
- Show genuine interest in others, learning what excites them.
Early-Stage Marketing
- In the early stages of your business, focus on direct, on-the-ground marketing efforts.
- Distribute flyers, use sidewalk chalk, and engage directly with your target market.
Content Marketing & Adding Value
- Create valuable content and give it away for free to build a following and trust.
- Leverage your following to sell your products or services.
