247: Productize Your Legal Services

If you can create an information product for potential clients to get a meaningful result, they will trust you more and possibly hire you later for full-scope work. Many lawyers are now productizing their legal services, and in this episode, we discuss why you should do this, the best way to start, and the small hurdles to surmount to make it happen in your practice. Show Notes

• The story of entrepreneur Ted Nicholas who made millions selling corporate forms
• Joey Vitale's presentation at Small Firm Bootcamp
• Special link to SweetProcess (giving you a 28-day free trial and the ability to accept my template docs if you email me to request them)
• The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch
• Richard Koch on Mastering the 80/20 Principle (Tim Ferriss's interview with Richard Koch)
• 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall
• Effortless: Make it Easier to Do What Matters Most, by Greg McKeown
• Essentialism: The Disciplined Pursuit of Less, by Greg McKeown
• The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

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