Living Free in Tennessee - Nicole Sauce Episode 460 - Branding and Packaging Your Coffee, Home Roasting Business Part 2
Aug 4, 2021
52:58
Today is the second in a series about how to build and launch your home or craft coffee roasting business. We will cover branding and packaging
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Listener Feedback
- Nick
Main topic of the Show: Branding and Packaging Your Coffee, Home Roasting Business Part 2
What to know about Branding
- Member Webinar in the Portal, Personal and Business Branding with Sue Zoldak, May 2021
- Know your target
- Visual and “personality” representation of the core essence of your business. Must be: Emotional (Buyer), Differentiated (Competition), Credible (You and the Buyer)
- Packaged for: Web, print, social. Black and white and color. Visible from afar and look good up close.
- Industry colors: browns, green, blues (Think about what that means for you and your brand)
Developing your brand story
- Coffee is about people from farm to cup
- Why it matters to the buyer
- What made YOU love coffee (that matters to the buyer)? How did you get to where you are today?
- Sketch it out and practice with friends, have them tell your story back. Learn from that
Packaging
- Label must haves
- Plastic vs paper
- Co2 filter
- Packaging sizes (12 oz vs 16, shape, etc)
- Label design vs printed bags
- Color choices
- Where are you selling your coffee?
- Does your packaging sell your coffee (farmer’s market story)
Membership Plug
Make it a great week!
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
Community
- Mewe Group: https://mewe.com/join/lftn
- Telegram Group: https://t.me/LFTNGroup
- Odysee: https://odysee.com/$/invite/@livingfree:b
Advisory Board
- The Booze Whisperer
- The Tactical Redneck
- Chef Brett
- Samantha the Savings Ninja
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