The BarberShop with Shantanu
Secrets of Brand Building with @sahibabalii and Shantanu: Lessons from Bollywood, Netflix & Zomato
Nov 13, 2024
Sahiba Bali, a dynamic professional with a footprint in Bollywood, Netflix, and Zomato, shares her inspiring journey through multiple careers. She reveals how her Zomato experience expanded her connections and shaped her brand-building vision. Sahiba emphasizes the power of storytelling in engaging audiences and the importance of adaptability in content creation. She also addresses the challenges of fame and the necessity of a strong support system. Get ready to be motivated by her innovative strategies and entrepreneurial spirit!
25:29
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Quick takeaways
- Sahiba emphasizes that becoming a content creator helps brands build identity and connect with audiences, particularly in competitive markets.
- She shares insights on balancing public scrutiny and personal freedom in the entertainment industry while staying authentic to one's identity.
Deep dives
The Importance of Content Creation for Brands
Brands benefit significantly from becoming content creators, as it aids in building brand identity and consumer connection. A discussed approach involves positioning brands in engaging ways, particularly for products that may lack inherent social appeal, such as those used in private settings. An example highlighted is the Bombay Shaving Company, which leveraged entrepreneurship-themed content to engage audiences, transforming a challenger brand into a relatable entity. By emphasizing content creation, brands can enhance their visibility and stimulate sales while educating budding entrepreneurs on effective content strategies.
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