How to Capture the Most Value When Pricing #1876

[00:25] Today’s topic: How to Capture the Most Value When Pricing

[00:26] Pricing is a big lever in your business.

[00:43] A resource you can use to help you find the right price for your service.

[01:27] Some questions from the book, Pricing Creativity.

[02:30] An example of how you can capture more value.

[03:00] Neil’s strategy of charging less on the front-end

[03:50] Pay for performance: one of the best ways to capture value.

[04:52] That’s it for today!

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