In this episode, Steve breaks down his personal marketing journey—from starting his business in 2001 with Yellow Pages ads to building a highly profitable marketing machine through digital strategies. He shares the lessons he learned, the mistakes he made, and the investments that ultimately helped him generate millions in sales.
If you've ever felt overwhelmed by marketing, Steve’s insights will give you a no-BS roadmap for making it work in your contracting business.
What You’ll Learn in This Episode:
- The difference between push marketing (home shows, Yellow Pages) vs. pull marketing (SEO, Google Ads).
- Why home shows and traditional advertising were hit-or-miss.
- How Steve transitioned from throwing money at marketing to tracking ROI and making data-driven decisions.
- The power of video marketing and why simple, real-world content converts better than overly polished ads.
- How Steve scaled his business using content, SEO, and a strong online presence.
- Why hiring his son to manage marketing was his best decision—and how he leveraged in-house expertise to dominate his niche.
- The long-term mindset required to make marketing work and why you need to start TODAY.
Resources:
⚔️ WAR ROOM
Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.
https://thecontractorfight.com/war-room
🧰 CONTRACTOR BUSINESS SCHOOL
If you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.
https://contractorbusinessschool.com/
⭐️⭐️⭐️⭐️⭐️ Grab our NEW course to grow your business
5 Steps to 5 Stars: How to Charge Premium Prices and Never Run Out of Leads
https://thecontractorfight.com/5-stars/
🛡️ Join us in BATTLEGROUND
Everything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:
https://thecontractorfight.com/battleground
💰 You didn’t become a contractor to struggle financially.
Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!
https://thecontractorfight.com/50/
🎧 Get on the podcast!
https://thecontractorfight.com/intervention
📘 Grab a free copy of Tom’s book, Winning the Contractor Fight (just pay shipping and handling)
https://thecontractorfight.com/book/
🎥 Explore over 1,400 free videos on Contractor Fight TV:
https://www.youtube.com/c/TomReber
🎙️ Listen to the podcast archives:
The Contractor Fight podcast now features nearly 1,000 episodes.
💬 Join over 18,000 contractors in the free Facebook group:
https://thecontractorfight.com/facebook
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The Contractor Fight with Tom Reber