London Writers' Salon

#138: Nicola Slawson – From Journalism to Book Deals: Pitching, Newsletters, and Building a Writing Life on Your Own Terms

Mar 29, 2025
Nicola Slawson, a freelance journalist and the creator of The Single Supplement newsletter, shares her inspiring journey of building a writing career on her own terms. She discusses the challenges of transitioning from journalism to authoring a book, emphasizing the importance of personal storytelling and audience engagement. Nicola reveals effective strategies for growing a newsletter and the emotional complexities of the publishing process. She also highlights the vital role of community in supporting writers through their creative endeavors.
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ANECDOTE

Unconventional Journey into Journalism

  • Nicola Slawson's non-traditional path to journalism involved student newspapers, a PR job, and teaching English abroad.
  • She strategically pursued the Scott Trust bursary to break into the industry.
ADVICE

Breaking into Journalism

  • To break into journalism, analyze publications for freelance opportunities and tailor pitches to fill editors' needs.
  • Networking is crucial: build genuine relationships with editors through coffee chats (virtual or in-person).
ADVICE

Networking as Friendship

  • Build genuine networks by making friends, not just contacts.
  • Approach networking as making friends and helping each other, rather than a purely transactional exchange.
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