The Marketing Millennials 2026 LinkedIn Content Playbook with Mark Jung, Founder of Known | Ep. 381
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Jan 7, 2026 Mark Jung, Founder of Known and LinkedIn growth expert, shares his insights on the evolving LinkedIn landscape. He reveals how the platform’s shift to an LLM-powered feed changes creator strategies. Followers matter less now, opening doors for newcomers. The importance of the first 30 minutes and first 60 words of posts is emphasized, along with why positive engagement signals are crucial. Mark discusses cohort seeding and effective tactics to enhance content visibility, making it clear that understanding these changes is key to thriving on LinkedIn.
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Juicy Framework From A Big Inbound Win
- Mark and Daniel created a framework called 'Juicy' and presented it at HubSpot Inbound after 607M organic impressions in 2024.
- They used memorable branding (matching outfits) to make the framework stick.
LinkedIn Uses An LLM To Build Semantic Profiles
- LinkedIn moved from embedding-based retrieval to an LLM that builds semantic profiles and cohort seating.
- The platform now weights the first ~60 tokens of a post heavily and uses positive-only engagement signals.
Feed Uses Positive-Only Signals
- LinkedIn now uses positive-only engagement signals, ignoring explicit negative signals like ignores.
- This means your feed and content distribution reflect only what you engage with intentionally.