Story Grid Writing Podcast Non-fiction Conventions and Obligatory Scenes
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Jul 27, 2017 Discover the differences between how-to and big idea books in non-fiction writing and the importance of a compelling core message. Learn about the concept of perennial sellers and explore the use of persuasion techniques such as ethos, logos, and pathos. Delve into the role of shame in hindering creativity and the significance of rewriting.
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How-To Books Versus Big-Idea Investigations
- How-to books present an expert’s tested program, while big-idea books investigate a question alongside the reader.
- Malcolm Gladwell’s conversational discoveries persuade through curiosity rather than authoritative instruction.
Big Ideas Need A Meaningful Payoff
- A big-idea book begins with a counterintuitive claim and uses evidence, stories, and investigation to test it.
- The Tipping Point ends with a warning that contagious ideas can spread suicide and other harmful behaviors.
Reduce Creativity To A Blunt Big Idea
- Reduce the book’s controlling idea to a simple statement that challenges conventional wisdom about creativity.
- Shawn reframed Tim’s concept as creativity being blue-collar craft rather than magical talent.