Elements of Persuasion in Non-Fiction Writing

This chapter explores the conventions and obligatory scenes in a big idea non-fiction book, emphasizing the use of ethos, logos, and pathos as persuasive techniques. It discusses the incorporation of anecdotal evidence, expert interviews, and the appeal to emotions to make the big idea believable. The chapter also outlines the different types of non-fiction books and how they are driven by ethos, logos, and pathos.