Unlearn

Why AI-First Digital Product Consultancies Will Win Big with David Tuck

Jul 16, 2025
David Tuck, Chief Executive of Waracle, brings over 15 years of leadership experience in agile transformation and organizational design. He discusses the evolution from expert to inquirer, emphasizing the power of asking better questions as a leader. David shares insights on crafting supportive company cultures, particularly in hybrid environments. He underscores the importance of human relationships amidst AI advancements and explains how leaders should adapt to remain relevant in a tech-driven world.
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ANECDOTE

Stepping Back to Move Forward

  • David Tuck took a step back from sales management to focus on honing his sales craft as an individual contributor.
  • This non-linear move prioritized skill mastery over traditional managerial progression, enhancing his credibility for future leadership.
INSIGHT

Sales as a Craft

  • Sales is a craft as specialized as design or engineering, requiring formal training and peer learning.
  • Continuous curiosity and marginal gains improve skills beyond stereotypes of sales as mere storytelling or chemistry.
INSIGHT

CEO: From Specialist to Generalist

  • Transitioning to CEO means shifting from specialist to generalist and focusing on orchestration across functions.
  • Success requires embracing discomfort, learning new areas, and moving from personal expertise to enabling others.
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