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Leading With Purpose
#5: The System of Selling with Eric Lofholm
Aug 4, 2015
Eric Lofholm, Master Sales Trainer, shares his journey from failure to success, emphasizing the importance of apprenticeship and consistent effort. The significance of repetitions and practice in sales is discussed, along with the power of storytelling and language in selling. Listeners are invited to upcoming webinars and events, highlighting the mindset required for successful selling.
57:58
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Quick takeaways
- Sales is about solving problems and creating value for others.
- A structured sales system can help guide presentations and optimize outcomes.
Deep dives
Sales: Solving Problems and Creating Value
Sales is not a negative activity, but rather a way to solve problems and create value for others. By viewing sales as a means of serving others and offering solutions, salespeople can overcome resistance and embrace their role in helping others.
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