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#5: The System of Selling with Eric Lofholm

Leading With Purpose

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The Importance of Practice and Experience in Sales

In this chapter, the hosts discuss the significance of repetitions in achieving success and gaining confidence in sales. Using the analogy of a basketball player practicing dribbling with both hands, they emphasize the need for salespeople to continually practice and deliver their pitch. They provide resources and approaches to overcome challenges in sales, such as seeking coaching and clarity in one's goals.

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