#452 Ryan R. Sullivan - Founder, Podcast Principles

Mar 25, 2025

50:39

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Episode 452 features Ryan R. Sullivan, Founder of Podcast Principles.

Ryan shares his journey from blue-collar jobs to building a thriving podcast strategy business. He dives into how he landed his first clients, scaled his pricing, and leveraged LinkedIn as a primary business growth tool.

Ryan also breaks down why most business podcasts fail and how founders can use podcasting as a strategic content engine, not just another interview series.

He emphasizes the importance of hiring the right help, thinking long-term, and playing the sales and content game with intention.If you’re a founder looking to build authority, attract clients, and grow through organic content, this episode is packed with tactical insights you can implement today.

Find Ryan Online:

Website: https://www.podcastprinciples.com/

Linkedin: https://www.linkedin.com/in/sullybop/

Instagram: https://www.instagram.com/sullybop/?hl=en

Youtube: https://www.youtube.com/@ryanrsullivan

Podcast: https://open.spotify.com/show/5Oh8VSTu6cJu0sXph0NPMQ?si=5b464560eacf4936

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