Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and grow together. And that includes a certain level of coaching.

Maybe it's not just the "manager" doing it all, either. Thomas Willis, author of "The Great Engagement: How CEOs Create Exceptional Cultures," covers the topic in his book and joins me on Episode 662 of "The Business Storytelling Show" to discuss:

• Why coaching cultures matter
• How do you get them to work
• Where does the time from
• And more

Join us.