The Graham Cochrane Show 3 Reasons I Don’t Sell Online Courses Anymore
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Jan 20, 2026 After making over $15 million, the host reveals why he stepped away from selling online courses. He discusses the shifts in the industry, including the pandemic's impact and course saturation, particularly influenced by AI. The declining perceived value of courses and changes in buyer behavior pushed him to explore new avenues. He advocates for high-ticket group coaching, emphasizing its benefits in offering community, curriculum, and live interaction, while also sharing tips for creating valuable and transformative experiences.
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From Course Seller To Coach
- Graham Cochrane has made over $15 million selling online courses across 16 years.
- He stopped selling courses and says the business model and buyers changed after the pandemic.
Pandemic Boom Created Course Fatigue
- The 2020 pandemic caused a massive boom in course creation and purchases, which later produced oversupply.
- That surge led to course fatigue and reduced perceived value by 2023.
AI Reduced Course Utility
- Mainstream ChatGPT (2023) made instant answers widely available and reduced the need for many course purchases.
- AI lowered perceived course value by replacing some information delivery functions.
