Kiss My Aesthetic Podcast 180. Elevate Your PR Game with Maven Consulting
Sep 17, 2024
43:42
Get ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected sources. Plus, hear about her mouth tape brand, Dryft Sleep. Jess Windell is the founder and Chief Maven of Maven Consulting, a full-funnel PR firm for consumer brands, and co-founder of Dryft Sleep, a before-bed sleep consumables brand. After more than a dozen years of honing her skills in-house and at various agencies, Jess launched Maven Consulting in 2020. Her mission? To help consumer brands craft their PR strategies on their own terms and timeline. She believes in “the trifecta” of storytelling—telling the right story, at the right time, to the right audience. ------------------------ In today's episode, we cover the following:
- What drew Jess to PR
- Roles and responsibilities of an in-house publicist
- Prioritization and planning in PR
- Building and maintaining relationships with stakeholders and brands
- Diagnosing brand opportunities
- How to stay on top of the trends
- Doing an in-depth competitor analysis and industry monitoring
- Her sleep wellness brand, Dryft Sleep
- Integrating PR with influencer marketing
- Strategic PR approaches