The FinTech Report

The FinTech Report Podcast: Episode 30; Simon Burt, Head of Digital Customer Experience and Innovation, Newcastle Permanent Building Society

Nov 28, 2022
Simon Burt, Head of Digital Customer Experience and Innovation at Newcastle Permanent Building Society, shares insights from his extensive banking experience. He discusses NPBS’s strategic partnership with fintechs to enhance customer service. Simon reveals how branches are evolving into digital classrooms, prioritizing a customer-first digital approach. He highlights the transformative potential of Open Banking for consolidating customer data and streamlining the home loan process. Finally, he emphasizes the benefits of NPBS's recent merger, enabling greater technology investment.
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INSIGHT

Partnerships Over Digital-Only

  • Newcastle Permanent views its future as partnership-driven rather than becoming a digital-only bank.
  • Simon Burt says technology must support their mutual, customer-owned model to stay competitive.
ADVICE

Turn Branches Into Digital Classrooms

  • Train branch staff to act as digital coaches and guide customers to self-serve tools during visits.
  • Use branches as places to teach customers digital skills rather than just processing transactions.
INSIGHT

Simplicity Enables Integration

  • Newcastle Permanent rebuilt a modern mobile app focused on simplicity and design to enable integrations.
  • High user ratings (4.7 iOS) validate prioritising ease-of-use before adding extra tools.
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