248. Nicole Pilkington, Global Head of eCommerce Acceleration at Barilla: Becoming an FMCG Leader in eCommerce

Nicole Pilkington is the Global Head of E-Commerce Acceleration at Barilla, the world's pasta leader. She joins the show to share how she’s built a career at the forefront of digital commerce, how Barilla is scaling global e-commerce capabilities, and how leadership, collaboration, and curiosity are driving change in the FMCG landscape.

Topics covered:

• Career journey from Johnson & Johnson to Barilla, and evolving through local, regional, and global roles
• How Barilla built a global eCommerce Acceleration team and supports 35+ markets
• Building trust and influence with local teams to drive transformation at scale
• Managing Amazon globally and the evolution of omnichannel category leadership
• The emergence of retail media and aligning eCommerce with shopper, marketing, and finance teams
• Leading as a younger professional and empowering future digital leaders

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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian