Copywriters Podcast Response-Boosting Pre-Launches, With Brenna McGowan
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Jan 8, 2024 Launch strategist and copywriter Brenna McGowan shares her 'Anticipation Marketing' system, which includes a pre-launch strategy that has resulted in tripled and quadrupled sales for her clients. She discusses the significance of integrating content and conversion copy in online marketing, creating an emotional environment and using storytelling to build trust. She also shares her personal story of becoming a copywriter.
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Pre-Launch Sells Beliefs First
- Pre-launch is about selling the buyer belief statement, not the product itself.
- This builds anticipation and mental readiness before the actual offer is made.
Longer Consideration Beats Urgency
- The market shift demands longer consideration to build trust with slower decision makers.
- Traditional urgency-based launches leave out a significant portion of potential buyers.
Build Desire Before Urgency
- Avoid overusing urgency and scarcity early in launches; build buyers' internal desire first.
- Use storytelling and reflective questions to help buyers consider their true goals gradually.
