Copywriters Podcast
Response-Boosting Pre-Launches, With Brenna McGowan
Jan 8, 2024
Launch strategist and copywriter Brenna McGowan shares her 'Anticipation Marketing' system, which includes a pre-launch strategy that has resulted in tripled and quadrupled sales for her clients. She discusses the significance of integrating content and conversion copy in online marketing, creating an emotional environment and using storytelling to build trust. She also shares her personal story of becoming a copywriter.
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Quick takeaways
- The pre-launch strategy of anticipation marketing focuses on creating content that builds anticipation and pre-sells the benefits of the product or service, shifting beliefs and tapping into pain points before making the actual offer.
- Implementing a pre-launch strategy allows businesses to build trust, establish authority, and overcome objections gradually, leading to the generation of more informed and committed buyers in a landscape of low trust, high market saturation, and fierce competition.
Deep dives
Pre-Launch Strategy and Anticipation Marketing
Brenna McGowan, a launch strategist and copywriter, has developed a pre-launch strategy called anticipation marketing. This strategy focuses on creating content that builds anticipation and gets people considering a purchase before the actual offer is made. By tapping into conversion principles and using stories and emails, Brenna helps businesses shift beliefs, tap into pain points, and illustrate transformations to potential customers. The goal is to pre-sell the benefits of the product or service, so by the time customers see the offer, they are already convinced.
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