The Marketer's Journey CONEX S12: Yes, SEO Strategy Still Matters for Marketers
Jul 22, 2019
25:58
John McAlpin, SEO Director at Cardinal Digital Marketing, joins the Content Experience Show Podcast to discuss key ingredients of a successful SEO strategy.
Special thanks to our sponsors:
In This Episode:
- What Google values most right now when it comes to search ranking.
- How to tailor your content for the best shot at becoming a featured snippet.
- Why your best-performing pages need a "hook," not just a solid place in the rankings.
- Tips for crafting search-friendly copy.
- When domain authority matters, and when it doesn't.
- How creating custom skills for smart home devices impacts your visibility in voice search.
Resources:
- Get the free Content Experience Report here.
- Stay connected with your email subscribers using Emma.
- Learn more about John's work at Cardinal Digital Marketing.