Navigating a Fractured Media Landscape with Hunter Schwarz of YELLO

If you know me, you know I’m a HUGE NERD for newsletters and email. Over the years, they’ve become one of the primary ways I get my news.

Along with reading those Republican candidate emails (so you don’t have to), I also read dozens of digital marketing newsletters. Literally.

And loads more about politics. 

I’m kind of obsessed with the medium.

Of all of the many newsletters that I read, one of the most unique in my inbox, is called YELLO.

It’s run by today’s guest, Hunter Schawrz, and it bills itself as “a newsletter about politics, art, branding and design.”

I’ve heard Hunter describe it as a newsletter about what politics looks like.

And I love that.

It covers obvious political design topics, like logo choices and merch.

But it dives waaaaay deeper, breaking down how font choices affect audiences, how the federal government is approaching the internet in 2024, how campaigns stage their rallies and so much more.

In a world where the media continues to fracture, reaching voters online keeps on getting harder. 

Hunter’s joined us to talk about what that means for campaigns, and what campaigns and brands can do to break through our fractured media environment.

Find links to Hunter's channels, studies and resources mentioned, and a whole more at HelloMergeTag.com.