The Importance of Sequence Over Strategy

In this podcast episode, the speaker, a business designer and strategist, highlights the misconception that having the right strategy is the key to success in building a company. Drawing from extensive experience with over 500 small businesses, the speaker emphasizes that what matters more than strategy is the sequence of actions taken. Business owners often fall into the trap of focusing on popular tactics without addressing the fundamental problem. The speaker stresses the significance of prioritizing the order in which actions are executed over the specific strategies employed.