How to build better brands - Mark Ritson - Marketing professor gone rogue (English)

Become a better marketer and let your brand thrive after a recession

More on the Mini-MBA:

https://mba.marketingweek.com/

To read Marks column:

https://www.marketingweek.com/

Marks Book recommendation:

Good Strategy Bad Strategy: The Difference and Why It Matters Richard Rumelt