Untuckit was born when Chris Riccobono couldn’t find a shirt that looked good when he wore it untucked. Riccobono founded the American casual men’s apparel company in 2010; today the brand is about to sell its 12 millionth shirt. Now Riccobono has launched a new venture: Greatness Wins was created as a response to Riccobono’s dissatisfaction with athletic and performance wear. Chris joins us to talk about his entrepreneurial background, the growth strategies for his two brands, the importance of stores and his advice for young entrepreneurs and retailers.
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