Mila Krutchenko - Information Assault: How Ukrainian Media Companies United to Resist Disinformation

Russia did not only attack Ukraine militarily from 2014 onwards, but  also with propaganda and Information warfare, which have been at the  forefront of Russia’s efforts to control, dominate and coerce the people  of Ukraine. They have also sought to undermine and destroy Ukrainian  political institutions, civil administrations, education establishments  and culture. But a whole community of Digital innovators – marketers and  software engineers, journalists and researchers have fought back. They  have been creating dynamic and innovative organisations and new ways to  tackle disinformation, promote truth, and tackle weaponised social  media. They are creating a new frontline in the fight for democracy, and  in many ways are far ahead of the West in advancing techniques for  Digital counter insurgency and promoting media literacy.   

Mila Krutchenko is a digital marketing professional, and expert in  strategic planning, marketing, and business positioning. She is  currently the Chief Strategy & Digital Officer at RAZOM  communications and has previously worked for other media agencies such  as ADV Group, AdPro/Isobar & Provid. Mila Krutchenko is also a key  player within a major recent initiative to unite Ukrainian media  agencies to fight Russia aggression and propaganda and to support  Ukrainian civil society.