Here's what we covered in this episode:
- Who is Orlando and what is Lemon all about?
- Have the insights in Lemon changed on the back of the Coronavirus crisis?
- How emotion plays out in online video
- Why emotion is imperative online when you only have 6 seconds to capture people's attention
- Why you don't just need to be rational because your ads are targeted
- Brands should be using online advertising not only for activation, but also for brand building
- Examples of brands and ads doing this well
- How advertising is similar to writing a novel and art
- Why we've lost some humility in our advertising
- What the vital ingredients are to make online advertising work effectively
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