Idea to Startup How to Name Your Startup (a No Whisper Ideas pod)
Sep 11, 2025
Discover the secrets to naming your startup effectively! Explore strategies that focus on problem description and desired outcomes to fuel organic growth. Learn why aligning your name with customer needs is crucial, steering clear of personal biases. Unpack common naming pitfalls and understand the vital role clarity and relevance play in customer engagement and searchability. This insightful discussion offers practical tips to help ensure your startup stands out in a crowded market!
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Name Should Fit The Referral Moment
- A startup name's job is to fit how customers interact with it during a referral moment.
- A good name disappears; a bad name makes the product unwearable.
Early Growth Is Referral Driven
- Early growth is driven by word of mouth and repeat referral moments.
- The name must help someone remember and search for you when the problem resurfaces.
Name The Problem Directly
- Describe the specific problem you solve in the name so customers instantly know it's for them.
- Use tight, phrase-based names that match the moment a customer says the problem aloud.
