Why 2025 Was Weird And How to Make 2026 Awesome! - With Emma & Eleanor From The Reconnected

If last year felt kinda weird – that's because it was weird.

Conversions dropped. Engagement tanked – 2025 was a tough year to be a business owner.

So let's dig into some of the practical, tactical changes we're making this year.

And not just me…

In this week's episode of Dare to Launch, we're joined by Emma and Eleanor from The Reconnected.

They've done numerous seven-figure launches – and generated over A$10MM in a little over five years…

… but they also experienced a ton of challenges last year – challenges that affected pretty much every business owner (and a few crazy ones that didn't!).

Together, we break down the big shifts we saw in 2025… and what we're doubling down on over the next 12 months…

(Things you should be doubling down on too.)

We get into:

• How to pull off a six- or seven-figure launch – from your bed (Emma actually did this last year – it's a crazy story)

• The "Middle G" problem that was quietly costing them sales from their best customers

• Why charging for your free content could increase your show-up rates… and your sales

• The "real time vibe checks" their team track more than clicks and opens

• Why their best email strategy was also their big blindspot

• Why "I can't afford it" is rarely the true objection… and how to find the real reason your customers aren't buying

• The Slack channel that every member of their team watches during a launch

• How they get their customers to improve their messaging and write better copy… without them even knowing about it

… and more.

There's been some big shifts over the past year. But this isn't doom and gloom…

Customers are still buying.

People are still looking for real human beings to help them.

It's still an awesome time to be an entrepreneur.

This episode will help you show up and serve your people in a BIG way (and make it easier for them to say yes)...

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Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

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Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

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Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

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