Can I Speak to Your (Product) Manager?
MASHUP: PM Insights from Google, BrainPOP, and Gannett
Nov 2, 2023
Guests include Krishan Gupta, Product Manager at Google, Eugene Song, VP of Product Management at BrainPOP, and Bjorn Morton, Sr. Director of Product Development at Gannett. Topics covered in the podcast include AI in product management, implementing Kanban, shipping AI and hardware appreciation, evolving BrainPop and shifting direction, exploring new models for newspaper subscription, and debating the feasibility of fully automated gas attendants for electric cars.
38:37
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Quick takeaways
- Newspapers need to evolve paywall models to target subscribers with personalized pricing based on behavior.
- Digital newspapers should offer a distinct experience while recognizing the unique value of print newspapers.
Deep dives
Evolving Paywall Models and Dynamic Pricing
The podcast discusses the need for newspapers to evolve their paywall models beyond basic metered consumption. They explore the idea of implementing smarter models that target subscribers at the right time and offer personalized pricing based on subscriber behavior and propensity. They also discuss the importance of bundling and packaging subscriptions across different newspaper properties to increase subscriber value.
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