MASHUP: PM Insights from Google, BrainPOP, and Gannett
Can I Speak to Your (Product) Manager?
Exploring New Models for Newspaper Subscription
The chapter discusses the traditional metered consumption model used by newspapers and suggests the need for smarter models. It discusses finding the right time to ask readers to pay, dynamic pricing based on subscriber characteristics, and different rule sets and pricing models for each subscriber. The chapter also explores the possibility of combining independent news properties and the significance of print as the primary revenue driver alongside digital subscribers.
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