The GaryVee Audio Experience How To Build A Successful Brand in the Digital Age
27 snips
Apr 6, 2024 The podcast dives into the crucial difference between branding and sales—prioritizing experiences over conversions. It explores the evolving NFT landscape, emphasizing genuine community engagement. Discussions on gamified sports highlight the power of community in branding. Growth strategies in sports focus on leveraging social media for outreach. The importance of personal well-being as a branding pillar is examined, alongside localized marketing tactics. Lastly, it champions authentic connections over follower counts, advocating for true community building in the digital age.
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Building Demand for NFTs
- Focus on building demand for NFT projects, as mere ownership doesn't guarantee success.
- Help creators understand market context and develop intent-based metrics.
Wide Net Marketing
- Initially, target all relevant demographics when marketing a new product.
- Widen your net to gather better signals about potential opportunities.
Focus on Execution
- Focus on execution and customer acquisition/retention.
- Avoid distractions like comparing yourself to competitors or setting overly ambitious goals.