The Best One Yet 🧠“The CEO enneagram” — Boeing picked the wrong 1. Amtrak’s train surge. Adidas’ Olympic ROI.
Aug 1, 2024
Boeing's new CEO might not be the ideal choice, raising eyebrows about their Enneagram fit. Adidas is basking in Olympic glory with impressive ROI, while Nike faces uphill battles. Amtrak is enjoying a resurgence in ridership, turning train travel into a sought-after experience. Plus, check out the luxury of $5,000 self-walking pants that promise to do the strolling for you! The hosts blend humor and insight as they navigate these business highlights.
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Olympics ROI Varies by Brand Size
- Olympics marketing ROI is small for big brands like Adidas but significant for smaller brands.
- Adidas spends because it must defend market share, not primarily to increase sales.
Hire CEOs by Enneagram Type
- Look beyond resumes when hiring turnaround CEOs by evaluating their personality types with Enneagrams.
- Companies like Boeing need leaders who focus on culture and quality, not just finances.
Reliability Drives Train Renaissance
- Amtrak ridership surges due to reliability amid declining alternatives and growing highway congestion.
- Consistent service beats competition even if trains aren't the fastest option.